Working with the @instagram creative shop, I worked closely with Cardi B’s creative team to bring the world some much needed mid-covid positivity via the supreme truth teller herself. After a year like 2020, we needed a true spiritual force to cleanse that energy. We needed Cardi B.
For the week between Christmas and NYE, fans could DM their intentions to a Cardi B Chatbot who would send them back words of wisdom, Tarot Card(i)s, crazy custom stickers, and all the good vibes they needed to conquer 2021. Did it work? Well, let's just say the amount of truth seekers we attracted (15 million views on teaser ads with no ad spend at all) crashed the bot...
The project featured a series of 5 films with Cardi scored to the opening track “Get Up 10” from her debut triple platinum, #1 Billboard album - Invasion Of Privacy.
AGENCY / Instagram + Meta