The Weeknd x Beat Saber

Working with Reality Labs and Special Guest, Meta’s bespoke VR/AR & Metaverse creative agencies, I wrote the film concept and creative directed the entire launch to The Weeknd’s innovative collaboration with No1 selling VR music game, Beat Saber. As well as inputting on the bespoke game design for The Weeknd’s music pack release, the project featured films, teasers, influencer social collaborations and artwork and logotype treatment which I concepted and creative directed working with the world-renowned music art illustrator, Robert Beatty.