Post Malone x Horizon Block Party

Working with Reality Labs and Buck, Meta’s bespoke VR/AR and Metaverse creative agencies, I creative directed and design directed the branding ID and social launch for Horizon Block Party - a music and culture festival held within Horizon Worlds - Meta’s Metaverse VR game experience. Horizon Block Party was launched with an exclusive immersive metaverse performance by Post Malone. I creative directed all social and marketing film and static assets for both the Post Malone performance and the metaverse based festival, Horizon Block Party.