Midnight to Monaco

Doritos Jacked

The new Doritos Jacked are the biggest boldest crunchiest chips known to man. For the launch, we based the communication around a simple premise: Tastes like awesome feels.

TV work drove home the messaging with ridiculously outsized stunts while an integrated social media push based around SXSW 2012 led music fans to a massive Jacked live event featuring the largest ever Doritos vending machine...

CLIENT / Doritos